| Project Scope:
Branding & Identity / Art Direction / Desktop & Mobile UI/UX / Product Packaging & 3D Renderings / Amazon Storefront & A+ Content Creation / Customer-Facing Digital & Print Assets / Marketing & Promotional Materials / Photography Direction & Oversight / Copywriting
| Tools used:
Illustrator / Photoshop / Lightroom / InDesign / After Effects / XD / Dimension
| Overview:
Perfect Image Skincare is a leading skincare brand specializing in professional-grade chemical peels and advanced skincare solutions. With a focus on quality and efficacy, the brand offers a comprehensive range of exfoliation treatments designed to address various skin concerns. With a commitment to quality and science-backed formulations, Perfect Image Skincare empowers individuals to achieve smoother, healthier, and more radiant skin through high-performance peeling solutions and targeted skincare products. See full case study below.
| Impact:
• 26% User Engagement Surge
• 18% Brand Awareness Boost
• 16% Conversion Rate Increase
| Challenges:
As Perfect Image experienced rapid sales growth, the brand began encountering operational and creative friction that stemmed from scaling too quickly without cohesive systems in place. To sustain momentum and strengthen their position in the skincare space, a number of high-level challenges needed to be addressed:
• Establish a Cohesive Brand Identity: The brand’s visual and verbal identity was inconsistent across packaging, marketing, and digital channels. This impacted credibility and recognition among results-driven skincare consumers.
• Elevate Customer Experience & Engagement: Digital and print materials lacked alignment and storytelling clarity. A more unified brand experience was needed to educate and engage across platforms.
• Optimize E-Commerce & Amazon Presence: As the brand shifted emphasis from Amazon to its direct website, gaps in UX, sales funnels, and A+ content emerged. There was also a need for stronger alignment between both platforms.
• Streamline Internal Design Workflows: Creative processes were inefficient and unstructured. This slowed production timelines and created inconsistencies across key assets.
| Process:
Our approach began with a research-heavy discovery phase that grounded every design and messaging decision in real audience behavior. From understanding who we were speaking to, to reshaping how the brand showed up visually and functionally, strategy led the way.
Research & Discovery
We launched targeted surveys, analyzed on-site behavior, reviewed social engagement, and segmented the audience by skincare goals, product familiarity, and purchasing habits. A/B testing across campaigns and content helped us fine-tune how we communicated benefits, product value, and brand tone.
Key Findings
Our research confirmed we were speaking to a highly educated, results-focused audience who were primarily women ages 30 to 55, and valued clinical efficacy, clear ingredient breakdowns, with realistic before-and-after proof. Customizability, credibility, and education were core drivers behind purchasing behavior.
Execution & Strategy
With those insights in place, we built a more intentional and scalable design system across digital and physical touchpoints:
• Visual & Verbal Identity: We created comprehensive brand guidelines and redesigned product packaging to reflect a clean, clinical, and premium look that aligned with audience expectations.
• Website Experience: The site was rebuilt to better support discovery and education, with an emphasis on skin concern–specific product paths, ingredient callouts, and visual storytelling.
• Amazon Presence: Custom A+ content was developed along with revamped visual assets to bring the brand’s premium tone to Amazon, creating consistency between platforms.
• Content Creation: We led new product and lifestyle shoots, refined messaging across email and social, and aligned all visual output under a clear brand story.
• Workflow & Systems: We introduced structured creative processes and team-wide tools to streamline approvals, asset production, and cross-functional collaboration, ensuring consistency at scale.
| Result:
Perfect Image sought to empower individuals with diverse skin concerns by providing both educational resources and results-driven products. The tagline "Confidence is Freedom" emerged, reflecting the brand's promise that transformative results were within reach. The rebranding not only refined the messaging and product offerings to align with its core audience's needs, but also elevated the brand's image to mirror their dedication to trust, expertise, and guiding consumers along their skincare journey.
• Brand Presence: Delivered a cohesive, elevated look and feel across all channels that reinforced trust, credibility, and visual recognition.
• E-Commerce Experience: Launched a redesigned website that improved product discovery, education, and conversion pathways.
• Amazon Engagement: Created high-quality A+ content and upscale visuals that drove a 26% increase in user engagement within six months and a 20% rise in brand recognition over ten months.
• Visual Storytelling: Led new lifestyle and product photography that aligned with the refined brand tone and improved campaign performance across email, social, and paid channels.
• Workflow Efficiency: Implemented structured creative processes and collaboration tools that reduced project turnaround time by 20% while maintaining brand consistency.
• Market Positioning: Reinforced the brand’s standing in the clinical skincare space and paved the way for international expansion in late 2020.
YOU MAY ALSO LIKE
