Project Scope:
Branding & Identity / Art Direction / Mobile & Desktop UI/UX / Ecommerce Website Creation / Graphic Design / Digital Illustration / Merchandise Creation / Social Media Platforms Creation & Management / Copywriting
Tools used:
Illustrator / Photoshop / XD / Figma / Lightroom / Dimension
Overview:
Metalhead Kustoms is a dynamic brand specializing in fabrication and custom automotive designs, catering to hotrod enthusiasts with a passion for unique and personalized vehicles. Owner Ian Vance, known by his followers for his gritty and down to earth persona, deserved a style of branding that matched his distinctive, raw character and aligned with his services appropriately, ensuring that his hotrod enthusiast followers and customers would immediately recognize and feel familiar with his new website and branding. This approach not only honored Ian's individuality but also maintained a sense of continuity for his loyal audience.
As the driving force behind Metalhead Kustoms' digital launch, I took charge of every aspect of the brand's online presence. From branding and art direction to designing and launching its’ Ecommerce website, I ensured seamless user experiences and captivating interfaces that would resonate with his core audience.
Additionally, I oversaw the graphic design, illustration aspects, and merchandise creation, tailoring everything to consistently reflect the brand's edgy, throwback aesthetic. Furthermore, I played a key role in managing Metalhead Kustoms' social media platforms, curating engaging content and effectively driving traffic to the brand's new online channels.
YOU MAY ALSO LIKE
