Chemular

Project Scope:

Art Direction / Mobile & Desktop Website Creation / UI/UX / Graphic Design / Digital & Print Marketing & Promotional Asset Creation / Internal & External Decks & Presentations Creation / Copywriting

Tools used:

Illustrator / Photoshop / Lightroom / InDesign / XD

Overview:

Chemular is an industry leader in global regulatory consulting and compliance solutions. They offer a comprehensive range of services, including strategic, analytical, behavioral, toxicological, clinical, and project management consulting solutions tailored to every facet of the FDA regulatory process. With a heavy commitment to upholding international regulations and standards, Chemular equips businesses with the tools and expertise needed to confidently navigate intricate regulatory landscapes.

Chemular required a comprehensive overhaul of its digital presence to better reflect its industry expertise and reinforce its position as leaders in the FDA regulatory consulting space. This included a website redesign, an enhanced online user experience, and a more strategic approach to presenting intricate industry insights, Chemular's expertise, and its range of specialized services across the site.

In addition, it was essential to elevate Chemular's visual identity across digital and print mediums. From digital marketing campaigns to promotional materials for tradeshows and large seminars, a wide range of assets were developed to effectively communicate Chemular's messaging.

Lastly, efforts extended to crafting detailed reports, pitch decks, and presentations tailored for internal strategic planning and client acquisition initiatives. See full case study below.

CASE STUDY: CHEMULAR

Before proceeding with the project, it was essential to gain a clear understanding of the most effective strategies needed to accurately validate Chemular's authority in the regulatory consulting space.

1. Challenges:

• Repositioning: Chemular’s outdated website and digital presence failed to reflect its industry leadership. The site lacked responsiveness, had unclear navigation, and did not effectively showcase the company’s expertise and breadth of services. To address these gaps, extensive collaboration with stakeholders and subject matter experts was necessary. I had to gain a deeper understanding of Chemular’s core strengths and capabilities to ensure their services and value proposition were communicated clearly.

• Disjointed Messaging and Visuals: Chemular’s marketing materials, website layout, and digital assets lacked cohesion, weakening the brand’s presence. Clearly presenting complex regulatory information in an engaging way was essential to improving brand perception and improving client engagement.

• Poor User Experience: The existing website structure created friction for users seeking critical regulatory information. Lack of intuitive navigation, poor content hierarchy, and unclear calls to action hindered user engagement. A streamlined, user-centric design was necessary to enhance accessibility, guide visitors through the site seamlessly, and increase lead generation.

• Complexity in Communication: There was a disconnect in conveying complex information through key deliverables like pitch decks, presentations, proposals, and internal materials. Simplifying these concepts into visually digestible assets became essential to bridge the gap between expertise and client understanding.

2. Process:

• Industry Expertise & Thought Leadership: Collaborating with stakeholders, a content strategy was developed that positioned Chemular as a trusted authority, showcasing their team’s deep expertise, proactive approach to evolving regulations, and industry insights. Emphasizing Chemular’s deep expertise and proactive approach to evolving regulations was a key focus here.

• Website Content Priorities: The website redesign was driven by a user-focused approach, prioritizing clear explanations of complex services and detailed process breakdowns to enhance user understanding.

• Website Usability Priorities: Given the intricate nature of Chemular’s services, a juxtaposed approach was taken- simplifying information through minimalistic design. Sights were set on streamlining navigation, improving UI, and creating a flow that allowed for intuitive exploration and information accessibility.

• Simplified Communication: I spearheaded the development of hundreds of custom visual assets, including infographics, charts, and diagrams, to effectively communicate Chemular’s services and processes. These assets were integrated into pitch decks, proposals, and internal materials, ensuring complex information and processes were conveyed in an easily digestible format for both clients and internal teams.

3. Outcome:

• Stronger Industry Positioning: A refined content strategy and branding refresh, paired with clear and expert-driven messaging, bolstered Chemular’s credibility and market presence, resulting in a 20% uptick in online lead generation within the first 6 months following the overhaul.

• Improved User Experience: The redesigned website offered a more fluid and engaging layout, effectively educating users while simplifying the complexity of their service offerings. In an industry marked by uncertainty and constant regulatory changes, the site conveyed Chemular’s expertise with greater clarity, resulting in increased user time on site, reduced bounce rates, and improved user engagement.

• Strategic Visuals: Custom visual assets distilled complex regulatory processes into clear, concise representations, supporting informed decision-making and improving operational alignment.