Chemular

| Project Scope:

Art Direction / Mobile & Desktop Website Creation / UI/UX / Graphic Design / Digital & Print Marketing & Promotional Asset Creation / Internal & External Decks & Presentations Creation / Copywriting

| Tools used:

Illustrator / Photoshop / Lightroom / InDesign / XD

| Overview:

Chemular is an industry leader in global regulatory consulting and compliance solutions. Their services span strategic, behavioral, toxicological, clinical, and project management support across every phase of the FDA regulatory process. With a strong commitment to international standards and evolving policies, Chemular helps businesses navigate complex regulatory landscapes with confidence.

To reinforce their position as a leader in the space, Chemular required a complete digital overhaul focused on repositioning the brand, simplifying communication, and modernizing the user experience. This included a website redesign, refreshed visual identity, and new internal and external-facing assets that better reflected their authority, clarity, and expertise. Additional deliverables included reports, pitch decks, and high-impact presentation materials for business development and client strategy. See full case study below.

| Impact:

• 31% Social Media Engagement Increase

• 22% 6-Month Organic Traffic Increase

• 28% Bounce Rate Reduction

| Challenges:

Chemular’s existing digital presence and marketing materials no longer reflected the company’s credibility or depth of services. To realign perception and improve engagement, several core challenges had to be addressed:

• Outdated Brand Presence: The website was outdated, lacked responsiveness, and failed to communicate Chemular’s role as a forward-thinking, trusted regulatory partner. Navigation was clunky, content was hard to digest, and services were not presented in a strategic or engaging way.

• Fragmented Messaging & Visuals: Across the site, pitch decks, and marketing materials, there was no clear visual or narrative thread. The absence of a consistent voice and visual system diluted brand recognition and undermined authority.

• Poor User Experience: The site’s structure created friction for visitors seeking specific regulatory services or industry insights. Confusing pathways, lack of clarity, and weak calls to action led to lower engagement and limited lead generation.

• Complex Information Delivery: Chemular’s subject matter was dense and highly technical. Existing materials struggled to translate that complexity into digestible, client-friendly formats, especially across decks, proposals, and internal documentation.

| Process:

To solve these challenges, we focused on a dual strategy: clarifying Chemular’s messaging through content and visual systems, and overhauling the digital experience to create a more intuitive, confident user journey.

Content Strategy & Communication

We partnered closely with Chemular’s internal experts to shape a content framework that reflected the brand’s authority while making complex ideas accessible.

• Messaging Hierarchy: Developed a clear content structure to guide users through service offerings and regulatory categories with minimal friction.

• Visual Language: Created custom infographics, process diagrams, and supporting visuals that explained Chemular’s services across decks, presentations, and internal documents.

• Tone & Positioning: Refined copy to strike the right balance between technical authority and accessible guidance, positioning the brand as proactive and adaptable in a shifting regulatory space.

UX & Design Execution

The visual redesign focused on delivering clarity, professionalism, and structure, mirroring the standards Chemular upholds for its clients.

• Website Redesign: Rebuilt the site using minimalist design, strong typographic hierarchy, and simplified navigation to support information clarity.

• Improved Accessibility: Streamlined page layouts and site flow to support intuitive browsing across services, insights, and contact pathways.

• Visual Consistency: Delivered new design systems and asset templates for digital campaigns, tradeshow materials, and business development decks to ensure alignment across all touchpoints.

| Result:

Chemular aimed to reinforce its leadership by communicating clearly, streamlining complexity, and creating a user experience that built confidence and trust. The result was meaningful progress across all targeted areas, from improved site clarity and usability to strengthening brand consistency and internal workflows.

• Stronger Industry Positioning: A clear, structured brand voice and expert-driven content helped reinforce Chemular’s credibility and increased online lead generation by 20 percent within six months.

• Improved User Experience: The redesigned site guided users more effectively, resulting in increased time on site, stronger engagement, and a drop in bounce rates.

• Visual Communication Tools: Custom graphics and diagrams made complex regulatory workflows more approachable, improving clarity in both external presentations and internal strategy sessions.

• Systematized Asset Production: Established a visual toolkit and repeatable design processes that made it easier for internal teams to maintain consistency across all client-facing materials.